Introduction: From Curiosity to Career
Before I share my actual experiences and what I’ve learned in digital marketing, I think it’s important to tell you how I got into SEO in the first place. Because none of this happened overnight — it was a series of moments, a bit like a butterfly effect, that all added up to where I am today. Even though only a few months passed, everything evolved quickly and unexpectedly.
Back in 2024, just before I started my first year in Business and Business Administration, I had no clue things would unfold like this. Honestly, I couldn’t have imagined how far things would go. But I always had this gut feeling that something might change if I stayed open to opportunities. So… where did this “butterfly effect” begin?
The Career Day That Changed Everything
About a month after university started, our department organized a Career Day event. It was held right inside the building where our classes take place. That day was packed — I had early morning lectures and barely 15-minute breaks between classes. But I squeezed in time to visit as many stands as possible.
There were big names like UPS, Qatar Airways, and the one that changed everything: Google.
I went stand by stand, asking questions, collecting insights, and learning a lot. But when I got to the Google booth, I didn’t really understand what they were offering at first — it didn’t seem like a big deal. They handed out a small gift and a QR code, saying we could use it to join a free digital marketing course… mentored by Google experts… with live sessions. But again, I underestimated it at first.
What I didn’t realize is that scanning that QR code would eventually become the moment that changed the game for me.
The Selection Process: From Doubt to Determination
Turns out, hundreds of people applied for that free course. But only 32 students were selected.
I was one of them. 😊
Before being chosen, we had to go through several stages. There was an English level test, including listening and writing sections. Thankfully, it was short — and I did my best to complete it quickly.
Then came an additional language interview. They asked whether we spoke any other languages. To my surprise, Turkish was one of the six language options listed. That caught me off guard (in a good way). I had to call a number based in the U.S. and conduct a 45-50 minute conversation with someone on the line.
I felt confident overall — except for one unexpected question where I stumbled a bit. But I nailed the rest. I knew I gave strong answers and stayed calm under pressure. After one or two final rounds, I got the official confirmation. I was in!
The DigiPivot Program: Real Lessons, Real People
And so, the journey began. I waited for the sessions to start, buzzing with excitement. When they did, it was everything I hoped for and more. Over the weeks, we attended live lessons, engaged with mentors, and learned directly from people working in the digital marketing space.
One of the most exciting things? At the end of the course, we were offered special support to help with interviews and job applications. As DigiPivot graduates, Google would feature us on a separate hiring page — giving us an edge in job searches. That is, of course, if there were open positions and a good match.
I reached the final case phase of the program — and while not everyone made it that far, some of my friends did graduate successfully. If you’re one of them and reading this: I’m proud of you. Congrats again!
But even before the final presentations, we were told something amazing: we could visit one of Google’s Polish offices — either in Warsaw or Wrocław. Naturally, I chose Wrocław since that’s where I live.
And that’s when the countdown began.
Building My LinkedIn and Expanding My Network
Around the same time I was preparing for the Google office visit, I decided to take LinkedIn seriously. I didn’t want just another social profile — I wanted something professional. So, I started by checking my classmates’ profiles, then moved on to studying how professionals crafted theirs.
By blending what I saw with a personal touch, I created a neat and professional-looking profile. The next step? Connecting with people. But not just anyone — I targeted professionals and even high-level individuals in the digital marketing and SEO industry.
That’s when things really started to shift.
After a few weeks of reaching out, one person messaged me back. He said:
“Enver, I looked at your profile and noticed you’re interested in digital marketing. We’re organizing an SEO event in Wrocław — the only one like it here. Since you’re actively searching for opportunities in this field, someone might even offer you a role.”
That message lit a spark in me. I was officially invited to a local SEO meetup — just a week before my Google office visit. It was a golden opportunity to meet people working in the exact field I wanted to break into.
My First SEO Meetup: The Real Entry Point
I showed up at the event, which took place in a casual bar setting. Most attendees were Polish and naturally spoke in Polish — but luckily, everyone spoke English as well.
That night, I heard stories from SEO professionals, agency leaders, and freelancers. It felt like I had stepped into a parallel world — the one I wanted to be part of.
I want to take a moment here to thank Patryk, the person who invited me. If you’re reading this someday — know that I’m truly grateful.
This SEO meetup wasn’t just any networking event. Two specific conversations from that night had a massive impact on how I got into SEO and where I’m heading now.
The Butterfly Effect Continues: Zakopane Summit & Internship Offers
First, someone at the meetup told me about an upcoming event: SEO Vibes Summit 2025 in Zakopane. They said it was a must-attend experience.
Second, they mentioned they could introduce me to people in their network — including CEOs. That’s how I ended up talking to Mateusz, the CEO of Delante, one of Poland’s top SEO agencies. He encouraged me to apply for their SEO internship program and start preparing for interviews.
Another big thank-you goes to Karol, who helped make that connection happen. His support meant a lot.
Soon after, I completed the SEO meetup and prepared for my Google visit — but now, I had a bigger vision forming. The picture was getting clearer. I wasn’t just a student anymore. I was becoming someone serious about digital marketing.
A Dream Visit: Inside the Google Wrocław Office
Google has always been “the top” company in my mind — and finally, I was going to see it from the inside.
I received all the instructions, passed security, and made my way upstairs with the help of the staff. I was finally face-to-face with mentors I had only seen on screen until now.
After check-in, I was guided to a waiting area where other course participants were hanging out. Some were playing chess while others watched. We chatted, laughed, and waited for the tour to begin.
Then, the real adventure started.
Office Tour Highlights: Food, Fun, and Future Goals
First stop: the cafeteria. It was buffet-style, with plenty of food options. We had lunch together while sharing stories and goals. Afterward, they told us we could grab snacks, coffee, or tea before heading to the terrace. Everything was free — “don’t be shy!” they told us. 😄
I grabbed a snack I had never seen before — some kind of organic wafer. Normally, I’m not a huge fan of wafers, but this one? Easily the best I’ve ever tasted. I even took a photo so I could look for it later!
On the terrace, we took photos and enjoyed the views. Then, we visited more areas of the office — including the legendary nap rooms, quiet offices with views, and collaborative workspaces.
There were also practical perks: if you forget your laptop, Google has a section full of extra laptops, keyboards, and mice you can borrow for the day. Impressive!
We visited the game room, which had billiards, ping pong, PlayStation setups, and even a soundproof music room. I couldn’t resist — I played a quick round on the drums. (Yes, I still remember how 😉)
Afterward, we continued exploring the office and had the chance to ask questions to team members and mentors. One of the last stops was the library, where we met Roberto — someone in charge of the entire program, if I’m not mistaken. I joined in on a group discussion and finally said goodbye to the team.
That visit left a deep mark on me. It strengthened my belief that I was on the right path — and it gave me even more motivation to keep going.
The SEO Vibes Summit 2025 in Zakopane
After the amazing experience at Google, it was time to head for Zakopane — a two-day summit for me, but actually a four-day-long event overall. I woke up early and took a 4.5-hour ride to the Tatra Mountains.
Once I arrived, I received a warm welcome, my name badge, and a bag of goodies. Then I headed toward the conference area. The day was packed with valuable presentations, real case studies, and keynotes from major players in the SEO world.
I even ran into Mateusz, the CEO of Delante again. This time, we had a proper face-to-face conversation. I asked him a few questions about the internship and the company itself. It was a short but meaningful interaction — and it gave me more confidence.
After the sessions, we moved to the dining area. With time to spare before the next panel, I started mingling. This is where things got intense — I was networking like never before.
People were open, friendly, and surprisingly easy to talk to. I kept connecting on LinkedIn, and by the end of the day, I had built a small but strong circle.
The Night That Sealed It All: BBQ, Music, and Connections
Later that evening, there was a BBQ party outside — complete with traditional Zakopane-style performances and live music. It was magical.
That night, I met even more people — valuable professionals, future collaborators, and genuine friends. We laughed, ate, talked strategy, and shared stories. I made sure to tell mine too — how I got into SEO, what inspired me, and what I wanted next.
That night reminded me that this industry isn’t just about tools, metrics, or data. It’s about people. Real, curious, driven people — just like me.
After that amazing evening, I headed back to my room to rest up for Day 2.
Day Two: Meeting an SEO Legend
The second day kicked off bright and early with more sessions. While some of the talks were more advanced or less relevant for me, I took that time to focus on what mattered most — meeting people.
Outside the main hall, there were still groups chatting, sharing contacts, and making plans. I joined in, had some great Polish pastries (seriously — the best cakes I’ve ever tasted), and kept building connections.
And then… the highlight.
I got the chance to meet Craig Campbell — a true SEO legend.
We chatted for a few minutes. I asked him how someone like me, just starting out, could grow in this field. He gave me practical tips, motivation, and even wished me luck. Unfortunately, he had to spend the night in the hospital afterward — if you’re reading this Craig, I hope you’re doing much better. 🫶
Wrapping Up Zakopane: Knowledge, Gratitude, and New Goals
After Craig’s keynote, it was time to wrap things up. I took a final walk around the venue, thanked the organizers, and made my way back to Wrocław.
Those two days gave me something I’ll never forget: direction.
I had already taken a few small steps toward SEO before. But now I was sprinting. I knew how I got into SEO, but more importantly, I was beginning to see where it could lead me.
When I got back, I started thinking about the future. What’s next? Where do I go from here? And how can I build something meaningful?
Turning Experience Into Action: Building This Website
The answer came to me quickly — I needed to build something. Not just apply for internships or wait for someone to notice me. I had to create my own opportunities.
That’s when I started building this website. What you’re reading now — this blog, these words — they’re not random. They’re the first steps in a long journey.
I’m using this site to:
- Practice SEO in real time
- Test what I learn
- Document my progress
- Build my portfolio
- And share my journey
I’m not doing this because someone told me to. I’m doing it because I want to — because I believe in what I’m building.
Final Thoughts: Why I’m Sharing All of This
I know I’m not the only one on this path.
There are thousands of students out there, trying to break into SEO or digital marketing, without knowing where to start. Most of them don’t have access to the right info or mentorship. That’s why I wrote this blog post.
If even one person feels more hopeful, more clear-minded, or better prepared after reading how I got into SEO, then this was all worth it.
This is just the beginning. If you want to follow along, stay tuned. And if you have any questions or want to connect — reach out to me on LinkedIn. I’m always happy to talk, share, or just listen.
Thanks for being part of this journey — and remember, you never know where one small step might lead.